Net Covered Blog

SEO by admin

Google’s PageRank (PR) is one of the most sought after web page attributes. The original idea was that a link from a web page to other site’s web page was basically a vote for that page. Google then used the number of inbound links (IBL or more often called backlinks) to a page to decide its importance. Based on this calculation (however there are many other factors, too) Google ranked the page and decided where it should appear in the search engine results (SERP).

Google uses scale of measurement for PageRank from 1 to 10. The lowest possible PR is PR1, the highest is PR10. The new websites tend to have PR0 which essentially means that they are indexed but they have no PR yet. Here is the official Google’s explanation of the PR.

The table above is only for a better imagination of how the the PageRank is calculated. Only Google knows the exact formula though. When building backlinks for your website remember that quality is more important than quantity. Try to get few higher PR links instead of bunch of low ones. In addition, you must be patient. Google updates the PR averagely every two months (the longest documented period of time between two PR updates was 122 days). Read the rest of the article

SEO by admin

People are browsing the net in may different ways. Some people type the address directly, some people visit their favorite portal or directory but most people are using search engines to find the sites they visit. To successfully gain traffic from search engines (i.e. Google, Yahoo, MSN etc) you will probably need to edit your website a bit (sometimes completely) and make sure there are no barriers for search engines to crawl your site. And this is where SEO (search engine optimization) becomes crucial.

The Aim of SEO

First of all, you need to know what visitors you want to attract to your site. It is very easy to bring in 5000 people not interested in your website but it is far better (and more diffucult) to bring in only 100 people but those will actualy be interested in your site and there’s great a chance they will visit again in the future.

The aim of SEO is not to bring as much traffic as possible. The aim of SEO is to bring in targeted traffic and people to whom you can offer something (high quality content). Good SEO will also help you earn more money when your website is commercial. If not, you can at least make few bucks from advertisements to help you cover expenses of your website (hosting expenditures etc). Read the rest of the article