Apr
19th

Appraising Your Domain Value


Domain names have proven their resale value and more and more people are getting involved in domain trading every day. Necessarily the “science” of valuing domains has been becoming a big business. Appraising can be described as the process of evaluating a domain name and determining its market value. There are already dozens of appraisal firms on the scene and many more appearing. But is it really worth your money to get a professional appraisal? I doubt that. Most of the time you’ll need just an approximate value of a domain and you can figure it out on your own with a little research.

Appraising Domain Value

Since the domain name appraisal industry is so young, perhaps we could compare it to some other industries. Real estate maybe? I have heard many people describing domain names as “virtual real estate”. However these two concepts are absolutely different. You can register a new domain for cca 10 bucks in 5 minutes flat so there’s essentially no physical value. Therefor domain names are perfect example of an intellectual property in its purest form.

Important Appraising Factors

When determining a value of domains you should take into considerations various factors including its length, keyword recognition, clarity, range of potential uses and many more. I’m going to divide these factors into three categories: Structure, Impact and Marketability. Read the rest of the article


Mar
31st

John Chow And Google Story


Many of you are already probably familiar with the story of John Chow but for those who aren’t I’m writing this article. Long story short, he is one of the most successful bloggers out there. John Chow is the owner of the famous site John Chow dot Com with his miscellaneous ramblings of a dot com mogul. He makes money online by telling other people how much money he makes online. Despite his struggle with Google, he’s making tens of thousands dollars each month just with his blog.

John Chow dot Com

Back in December 2006 John Chow started a very aggressive backlink campaign, in which he would give a link back for every review of his blog when the text anchor ‘make money online’ was used. He managed to get 870 links from various sites as a direct result of the campaign. This turned out to be very successful for him as in just two months from the beginning of the campaign his revenue has almost trippled. His blog income has grown very fast from $352.94 in September 2006 to $7,011.05 in February 2007 (increase in revenue is amazing -> $6,658.11). Read the rest of the article