19th
Appraising Your Domain Value
Domain names have proven their resale value and more and more people are getting involved in domain trading every day. Necessarily the “science” of valuing domains has been becoming a big business. Appraising can be described as the process of evaluating a domain name and determining its market value. There are already dozens of appraisal firms on the scene and many more appearing. But is it really worth your money to get a professional appraisal? I doubt that. Most of the time you’ll need just an approximate value of a domain and you can figure it out on your own with a little research.
Since the domain name appraisal industry is so young, perhaps we could compare it to some other industries. Real estate maybe? I have heard many people describing domain names as “virtual real estate”. However these two concepts are absolutely different. You can register a new domain for cca 10 bucks in 5 minutes flat so there’s essentially no physical value. Therefor domain names are perfect example of an intellectual property in its purest form.
Important Appraising Factors
When determining a value of domains you should take into considerations various factors including its length, keyword recognition, clarity, range of potential uses and many more. I’m going to divide these factors into three categories: Structure, Impact and Marketability. Read the rest of the article



